Kwese platform scaling down their offer to 3 main services.
The arrival of Kwese Broadcasting was to many people good news particularly in Zimbabwe where broadcasting media was dominated by ZTV and DSTV. BY having Kwese TV many thought the two other players were going to be humbled into either lowering their prices or improving their standards.
According to Econet Media, Kwese broadcasting will concentrate on three main services which are: Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play.
Here is part of their statement:
HARARE, 1 November 2018 – In order to maintain its position as a leader in broadcasting innovation in Africa, Econet Media has reviewed its business strategy and service offerings, to align them with the changes in the global digital and satellite broadcasting sector, and growth in access to mobile and fixed broadband on the continent.
The strategy review will see Africa’s leading multiplatform broadcast network focusing on three core services; Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play. KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a leading-edge video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.
With increased focus on these three services, Econet Media will streamline its direct-to-home satellite television service. This will see the reduction of third-party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels. The broadcaster’s new bouquet will carry FTA, religious, and free news channels which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers who have already paid their subscriptions for the month of November, or in advance, will receive a full refund.