Google to shutdown Google+ for personal accounts on 2 April 2019
So April this year will see Google putting an end to Google+ a platform they developed as a social platform for their users . One had to have a google account to be able to create a Google+ account. The platform was intended to function competitively with other social platforms such as Facebook and Pinterest.
So April this year will see Google putting an end to Google+ a platform they developed as a social platform for their users . One had to have a Google Account to be able to create a Google+ profile. The platform was intended to function competitively with other social platforms such as Facebook and Pinterest. It however did not work like that on the ground for individuals as most prefered other social media platforms such as Facebook, Pinterest and Twitter. For businesses though, the platform was doing well, satisfactorily perhaps. But because many individuals deserted it, Google+ became more like a ghost town. On top of this, it had more issues, that Google might have considered.
Google plus was offered as a product presenting a direct challenge to the already existing social media gient, Facebook. Well, this approach does not work in the market especially if the challenging product has no unique features to give users a reason to embrace it, as was the case with Google+. Google also seemed to have put more faith to their employees as opposed to customers. As a result Google plus captures features that satisfied their team not their employed no wonder why it failed. Evidence to this was short sessions per visit. Google+ sessions were reportedly less than 5 minutes, way too low compared to other prominent social media platforms.
The biggest challenge was that of security. Google+ had security downsides several times which exposed the user details to potential hackers. Emails and hashed password were reportedly visible after simple tricks.
Google will however maintain Google+ for enterprises who usually use this platforms to connect with their customers, giving support, products and services. Following is the details of the closure as given by Google.
There are still many alternatives to Google+. If you open your google search and type "major social media platforms" you will be surprised, the list is endless.
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