Free online marketing platforms and opportunities in Zimbabwe
As millions of Zimbabwe turn online for social, political, economic and business reasons, many business are beginning to realize that channeling their marketing efforts online is great wisdom. However many of them also battle to get the perfect platforms to use for their product or brand and some of them are not even aware of the available options. Here is the list of some available options..
Ownai Classifieds is a new player on the scene with an impact that you cannot afford to ignore. This platform is owned by Econet and affords the marketer an opportunity to place ads of products and services. Here and there people can place ads that promote a brand on this platform but promoting a product or service is much more suitable on this platform as opposed to promoting a brand. All ads can be place free of charge.
This online clasifieds platform has been around for a while now and it is one of the first as well as most popular. The platform is owned by Webdev Zimbabwe and allows for placing of product and service ads in a way much more similar to Ownai Clasifieds. This platform however allow for both free placing of ads which limits the number of ads per user and paid ads which gives more exposure for the placed ads as well as afording the marketer the opportunity of placing ads without limit.
Zimfreeds.com is similar to the above two players but offers free placing. The platform is however less popular compared to the two above.
This is a clasified plartform much similar to classified by Alpha Media Holdings which also runs four newspapers in Zimbabwe namely: "The Zimbabwe Independent", a business weekly published every Friday, "The Standard", a weekly published every Sunday, and "NewsDay", "Southern Eye" -our daily newspapers in addition to "MyClassifieds", an online classifieds platform. It is from this background that I conclude, it esential to be visible on this plartfom based on its founding.
It takes the following simple steps to post an advert on this plartform. First create a free account by clicking on register then (1) Select Category; (2) Add Title, Photos & Description; (3) Fill in some more information about your ad; (4) Select your location; (5) Submit Ad! On this plartform your ideas appears on their platform after passing a review by their team, but it does not take long.
If you want to promote your brand as opposed to product, this is one of the best platforms in Zimbabwe. Thousands of companies are already listed on theDirectory.co.zw , why should you be left out? The Directory also publishes a directory in hardcopy every year and this affords listed companies more exposure.
Visible Directory Zimbabwe
Visible Directory is a company directory website @ www.visibledirectory.co.zw .The Visible Directory is quiet new on the scene but is offering best services for free. This includes a complete profile with contact details and forms, images location, hours and many more. Each listed company also has an opportunity of being featured on the home page for free.
My list is not an "all included" list, therefore if you know of a platform that you feel must have been included, comment and will update.