Easy of doing business for startups: e-Commerce

Easy of doing business for startups: e-Commerce

Easy of doing business for startups: e-Commerce

When people talk of e-commerce, most start to think of blue chip conglomerates or online shops only. It is defined as …. The exchange of goods and services by means of the Internet or other computer networks. E-commerce follows the same basic principles as traditional commerce—that is, buyers and sellers come together to exchange goods for money. But rather than conducting business in the traditional way—in stores and other “brick and mortar” buildings or through mail order catalogs and telephone operators—in e-commerce buyers and sellers transact business over networked computers. ©Microsoft Encarta 2009

Description: Image result for ecommerce using cellphone

Getting closer home e-commerce can be as simple as having your cellphone and having signed up for Ecocash, OneMari and Telecash etc. With the advent of e-commerce small scale entrepreneurs and startups can transact without the need for an office or a counter and a cash register. We have heard of scores of people whose whole office is their smartphone and their laptops and they are able to pay home rentals and bills from their “companies” businesses.

Graphic designers, website developers, online tutors, e-learners entrepreneurs and a whole lot of other tech-savvy entities can survive on e-commerce if social media marketing is wholly exploited. Twitter, Facebook, LinkedIn, Whatsapp, Instagram and others are good platforms to market one’s wares.

Description: Image result for ecommerce using cellphone

There are multiple advantages to the use of e-commerce. It provides 24x7 support. Customers can enquire about a product or service and place orders anytime, anywhere from any location. Distance and shopping hours is not a limitation as clients can transact anywhere anytime. We stand to gain more than to lose when we engage the e-commerce model of business. With a well-run and designed e-commerce website, clients and service/product providers will interface well and transact amicably. Customers need not travel to shop a product, thus less traffic on road and low air pollution. Costs are significantly cut as the middleman is removed from the market. The wage bill is significantly reduced as the technology requires less labour force. E-commerce helps in reducing the cost of products, so less affluent people can also afford the products.

In the rural areas where some markets will not be opened for clients, the advent of ecommerce ushers in equal opportunities. E-commerce has enabled rural areas to access services and products, which are otherwise not available to them. There has been a new way of transacting where e-books or prepared notes can be sent via Whatsappdocuments and the recipient pays by mobile money transactions. E-learning applications can be zipped and sent over the same platform. Where applications are big they can be loaded to Google Drive and the client is mailed to download and they pay either by mobile money or bank transfer. These are the simplest engagements on ecommerce. One good example of this in use is Mukutronics e-Learning Zone which have been transacting on e-commerce using Whatsapp and Google Drive.

The grander stages would be transacting on e-commerce websites that has ability of selecting your goods into your trolley, get the costing and online transact using credit/bankcards, mobile money, RTGS and other forms of money transfer. The service provider then engages courier services to have the goods delivered to one’s door. The techno-savvy businesses like that of App Development, Website hosting and development, Software Engineers, Graphic Designers and others are mainly e-commerce entities.

The world wide web has simplified business, no need to wait to raise enough capital or looking for office space. Go e-commerce and go big.